Dec 13
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In an announcement made on their blog yesterday, Twitter is releasing a new product for their advertisers called “tailored audiences.” After testing tailored audiences for several months it is finally available worldwide. Twitter’s Product Manager, Abhishek Shrivastava, describes it as: …a new way for advertisers to define your own groups of existing and potential customers, and […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional
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Twitter Announces Ad Retargeting Feature Called ‘Tailored Audiences’ by @mattsouthern